Case Study 06

Integrated Marketing Brief for an Engineering Consultancy

A three-part applied assignment for a global engineering and built-environment consultancy: an internal staff-engagement poster, a one-page project case study, and an employer-branding email campaign — spanning internal communications, marketing, and employer brand in a single brief.

Company: Global engineering & built-environment consultancy (anonymized) Role: Marketing / Communications (interview assignment) Focus: Integrated comms across audiences

The Brief

Three deliverables across internal and external audiences.

The consultancy asked for a marketing assignment with three distinct parts: an engaging poster to drive participation in office sports activities, a concise one-page case study for a flagship building project, and an internal email to introduce a company-wide employee awards program. Together they tested whether one person could move cleanly between internal communications, market-facing storytelling, and employer branding.

What I Delivered

Each piece written for its real reader.

Part 1 — Internal Comms

Staff-engagement sports poster

Designed an engaging poster to promote office sports activities such as badminton and basketball, built to be sent by email and to lift participation and engagement among employees. The focus was a warm, energetic internal tone with a clear call to join.

Part 2 — Marketing

One-page project case study

Developed a single-page case study for a landmark mixed-use tower development, structured into overview, infrastructure and sustainability, and key results. It captured the consultancy's building-services scope and a major green-building accolade in a tight, scannable layout.

Part 3 — Employer Brand

Employee awards eDM

Drafted an internal email introducing the company's annual employee awards to all staff to strengthen employer branding — with a clear subject line, six award categories, nomination window, and a direct call to nominate a colleague.

Approach

Matching format, tone, and intent to each audience.

Internal energy without noise

For the staff poster and the awards eDM, the goal was participation: friendly, motivating language and an obvious next action, kept short enough to read in a busy inbox.

Credibility for a technical project

The project case study had to feel authoritative and precise — leading with quick facts and outcomes, then explaining the engineering and sustainability contribution clearly for a non-specialist reader.

One consistent brand voice

Across all three pieces, the work held a single, recognizable voice so internal comms and external marketing felt like they came from the same organization.

About this case study

This was a spec assignment completed during an interview process. The company name, project name, and identifying brand details have been anonymized. The copywriting, structure, and design direction are my own original work and can be shared in fuller form on request.

Takeaway

This brief shows range: I can move from internal employee communications to market-facing project storytelling to employer branding, and keep one coherent voice across all of them.

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