Marketing Manager · Demand Generation · Brand
Complex products? No problem.
I work across gaming and B2B SaaS on brand, demand generation, and the day-to-day execution that ships. At a game studio I grew the Discord community from 80K to 121K and a newsletter from 4K to 66K, and turned five scattered channels into one campaign calendar a small team could actually run.
Built a marketing team and its workflows from scratch
Led campaigns across Discord, X, Email, Telegram, and web
Grew community, social, and owned audiences
Newsletter subscribers
Brand, demand gen, and ops
What I Do
Three things I do for a marketing team.
Whatever the brief, the work usually comes back to these: getting the team organised, making the product easy to understand, and running the campaigns that bring people in.
Get marketing organised
Workflows
Team roles
Campaign planning
Approval flow
Sharpen the story
Positioning
Messaging
Audience fit
Launch story
Run the campaigns
Community
Social
Email
Web / SEO
Selected Work
Four projects showing how I approach marketing structure, audience growth, discoverability, and demand generation.
Marketing Function Buildout
Built the marketing operating layer for a fast-moving product and community environment.
Marketing Operations
Workflow Design
Team Coordination
View case study
Integrated Growth Engine
Designed clearer channel roles across community, social, email, Telegram, and web.
Growth
Channel Planning
Audience Strategy
View case study
Trailbound Website Build
Built a new website and content structure to introduce the game and improve discoverability.
SEO
Web Strategy
Content Structure
View case study
Industrial Demand Generation
Built demand generation and sales enablement support for technical B2B audiences.
Demand Generation
Sales Enablement
B2B SaaS
View case study
Working Style
A practical approach to understanding context, building structure, and improving through execution.
Channels, workflows, audience gaps, dependencies.
Roles, campaign rhythm, content pipeline, approvals.
Launch, publish, coordinate, and keep teams moving.
Read signals, reduce friction, sharpen the next cycle.
What's next
Currently open to new roles.
I'm looking for Marketing Manager, Demand Generation, or Brand roles at technology companies — especially where a complex product needs a clearer story and campaigns that actually ship.