Operating System
Workflows
Team roles
Campaign planning
Approval flow
Start Here
Hello there, friend.
Pick the path that fits why you landed here. I will keep the rest direct.
01
I need marketing help
Services and case studies
See what I build for teams that need structure, campaigns, growth, and clearer product marketing.
02
I want the person
About page
Learn the background, working context, and the kind of teams I tend to fit best.
03
I want the method
Process and working style
See how I diagnose messy marketing problems, build structure, and improve through execution.
04
I might hire you
Resume and role fit
Jump straight to the recruiter-friendly summary and downloadable resume.
Marketing Manager · Demand Generation · Brand & Marketing Operations
I build marketing functions, brand systems, and growth campaigns for products that need clarity.
Growth-stage teams often have strong ideas, active channels, and ambitious product goals. My work focuses on turning those inputs into practical marketing systems: clear messaging, structured workflows, channel planning, and campaign execution that teams can build on over time.
I have done this across gaming and B2B SaaS environments, supporting both brand development and growth.
Built marketing functions from early-stage foundations
Led campaigns across Discord, X, Email, Telegram, and web
Supported audience growth across social, community, and owned channels
Marketing System Map
Clarity
Message, audience, offer
Function
Roles + workflows
Channels
Discord, X, email, web
Growth
Campaigns + capture
Learning
Signals + iteration
What I Do
Structured marketing for products that need clarity.
Most of my work sits across three connected layers: operating structure, product story, and campaign execution.
Market Narrative
Positioning
Messaging
Audience fit
Launch story
Campaign Engine
Community
Social
Email
Web / SEO
Selected Work
Four projects showing how I approach marketing structure, audience growth, discoverability, and demand generation.
Tatsu Works Marketing Function
Built the marketing operating layer for a fast-moving product and community environment.
Marketing Operations
Workflow Design
Team Coordination
View case study
Integrated Growth, Tatsu Works
Designed clearer channel roles across community, social, email, Telegram, and web.
Growth
Channel Planning
Audience Strategy
View case study
Trailbound SEO
Reworked site structure and content to improve discoverability and conversion clarity.
SEO
Web Strategy
Content Structure
View case study
Arcstone Demand Generation
Built demand generation and sales enablement support for technical B2B audiences.
Demand Generation
Sales Enablement
B2B SaaS
View case study
Working Style
A practical approach to understanding context, building structure, and improving through execution.
Channels, workflows, audience gaps, dependencies.
Roles, campaign rhythm, content pipeline, approvals.
Launch, publish, coordinate, and keep teams moving.
Read signals, reduce friction, sharpen the next cycle.
Iteration Example
Placeholder: Campaign or workflow adjustment
This section should focus on a real example where a campaign, workflow, launch, or content direction needed to be adjusted after initial execution.
- Context: What was the original goal?
- Observation: What did the early signals show?
- Adjustment: What changed in response?
- Outcome: What did the change improve or clarify?
The tone should be practical and neutral. The goal is to show adaptability without making the company, team, or original direction sound flawed.
What I'd Do First
Placeholder: Target company or sector
In a new role, I would begin by reviewing three areas. This would give me a practical view of where marketing can create the most useful early impact.
Understand who the product is speaking to, what they already believe, and where the current message can be made clearer.
Review what each channel is currently responsible for across awareness, engagement, conversion, and retention.
Assess how campaigns move from idea to execution, including briefs, approvals, asset production, reporting, and optimisation.
Currently open to new roles
Currently open to new roles.
I am exploring Marketing Manager, Demand Generation, and Brand-focused roles in technology and tech-adjacent companies. I am especially interested in roles that involve building structure, clarifying product narratives, and helping marketing teams move from strategy into consistent execution.