I break down real marketing projects across gaming, community-led products, technical SaaS, product rebrands, demand generation, and cross-channel growth. Each one walks through the situation, what I did, and what came out of it.
Each links straight to the full story behind the work.
Best for startups, early-stage teams, product-led companies, and lean marketing teams.
Read the case study You need growth without channel chaosBest for community-led products, game studios, consumer apps, and Web3-adjacent brands.
Read the case study You are rebranding or relaunchingBest for product transitions, launch teams, and content-led acquisition work.
Read the case study You need demand gen with limited resourcesBest for technical SaaS, manufacturing, enterprise sales, and partner-led GTM teams.
Read the case study
How a community-led gaming company moved from scattered campaign activity to a structured marketing function that could support brand development, community growth, launch communications, and cross-functional delivery.
How a multi-channel marketing system was structured to grow awareness, guide different audience groups, and turn fragmented platforms into a coordinated acquisition and engagement engine.
How a new website was planned and built from scratch — information architecture, SEO-focused content, clearer CTAs, and user-journey planning to introduce the game and grow discoverability.
How a technical SaaS company improved marketing structure, sales enablement, partner marketing, content development, and lead generation support with limited resources.
Real hiring assignments, done under real deadlines. Company names are anonymized; the strategy, structure, and craft are my own.
A multi-channel GTM and demand generation plan for a cloud endpoint and MDR bundle, plus a messaging matrix positioning it across three buyer personas.
A three-part brief spanning internal, external, and employer-brand audiences: a staff-engagement poster, a one-page project case study, and a company-wide awards email.
A three-month phased go-to-market launch for a portable VSAT terminal in a low-connectivity emerging market, spanning audiences, channels, budget, and search.
A 37-second vertical performance ad, concepted and produced end to end with a custom AI-and-Python pipeline — from narrative hook to a finished, captioned cut.
Happy to walk through any of these in more detail — the thinking, the trade-offs, and what I'd do next time.
